Guinness will send you to space. Or to see the Black Eyed Peas.

Oh please, send me to the Black Eyed Peas concert! Are they serious?
The brewer is putting three once-in-a-lifetime experiences up for grabs themed on the colour of its famous black stout beer.
To mark its 250 years in business, the company is sending one winner into space, another to the depths of the ocean, and a third to an exclusive Black Eyed Peas concert.
The Guinness space experience gives one person the chance to become one of the first non-professional astronauts to venture into space with Sir Richard Branson’s Virgin Galactic, the world’s first commercial spaceline.
The competition is open to adults in 28 countries at its website www.guinness.com until the 250-year anniversary on September 24 – dubbed Arthur’s Day.
From the Telegraph
NO! Puff Daddy to be Guinness Spokesman?

Say it ain’t so. Puff Daddy / P. Diddy / Sean Combs has been the face of Ciroc vodka for years, and I’m sure he’s brought some success to the brand (although Mutineer says 50% of the profits of Ciroc are directed back to Diddy).
Why can’t people stop while they are ahead? Diddy isn’t satisfied. Now he’s in talks with Diageo to promote Guinness and Red Stripe. Does this make you excited? Do you think he’s the right guy to be the voice of these legendary brands; especially Guinness!?